6. People Just Can’t Get Enough!
7. There is Actually a Nutella Day
If you didn’t know, there is actually a World Nutella Day! February 5th is the day that people all around the globe come together and celebrate one of the greatest creations ever. You will find people sharing recipes, having quirky events and just showing their love for this sweet treat.
Despite nothing but positive reactions to the unofficial holiday, Ferrero wanted to shut down World Nutella Day, but the company had a change of mind after fans became a bit ticked off.
8. Kids in Italy Would Get it Free
From the beginning Nutella was a massive hit with kids and adults. It was actually a lot cheaper than chocolate as a kilo of chocolate at the time was 6 times the cost of a kilo of pasta gianduja. Because it was so cheap and delicious Italian food stores started a campaign called ‘The Smearing’. Children from all over Italy could go to their local food store with a slice of bread and get a smearing of supercrema gianduja for free!
9. The Company Uses A LOT of Hazelnuts
A significant amount of the world’s hazelnut supply is used in the making of this delightful spread. It has been shown that up to 25% of the world’s hazelnut supply is used in making this sweet treat. That’s around 100,000 tonnes of nuts every year, which is equivalent to the weight of approximately 15,000 elephants.
10. People Love it So Much, They Steal It
Thieves in Germany figured out that aside from Nutella being really really good, it is also very valuable. The bandits made off with over 5,000 jars of the spread to the surprise of everyone and to this day the stash has never been recovered. They either made a big profit on reselling the spread or have enough stock to feed their addiction for a lifetime.